MARKETING INNOVATION PROPOSAL

Client

• Cake by VPBank - Vietnam’s leading digital bank established via the partnership between VPBank and Be Vietnam.

Challenges

• Analyze Cake's current marketing landscape to identify key issues and uncover opportunities that align with the client's objectives.

• Propose a creative solution that leverages technology to enhance Cake's unique value proposition and differentiate it in the competitive market.

• Ensure the solution is desirable, feasible, and viable by conducting an assessment of its impact, risks, ethical considerations, timeline, budget, and key performance indicators (KPIs).

Responsibilities

• Conduct a situational analysis that includes evaluating the business model, analyzing competitors, and performing a SWOT analysis to gain insights into customer behavior. Based on these insights, propose a relevant solution.

• Research and present the technologies, concepts, customer journey, and UX/UI design that support the proposed solution.

Achievements

• “Good application of theories” - Professor Agnis Stibe, Digital Marketing lecturer.

• Rated 72/100 - Distinction in Contemporary Issues in Digital Marketing course.