DIGITAL MARKETING STRATEGIC PLAN

Client

• Guardian Health & Beauty Vietnam, a leading beauty and personal care retailer in Vietnam.

Challenges

• Analyze Guardian’s position against key competitors to identify strengths and growth opportunities.

• Evaluate different customer segments and recommend the most suitable target for communication efforts.

• Develop a digital marketing strategy and a year-long marcom campaign for 2024, aimed at driving 100% of Guardian’s customers to its revamped website/mobile app, while boosting conversion rate (CR), average order value (AOV), and loyalty program sign-ups.

Responsibilities

• Analyze and develop suitable strategies, corresponding deployment plan with setted out marketing objectives for the campaign.

• Supporitng in research and present execution activities for the whole actions plan of the campaign

Achievements

• Rated 69/100 - Credit in Social Media & Mobile Marketing course.