INTERNAL & EXTERNAL INFLUENCES ANALYSIS

Lifebuoy - leading hygiene and health-focused brand in Vietnam

Identify and assess the internal and external factors Lifebuoy's marketers have used to impact their target consumers.

Provide corresponding evaluations and marketing strategies to enhance consumer behavior and experience.

Identify and analyze the current learning factors used in Lifebuoy's marketing strategies.

Assess overall marketing performance and offer recommendations for improvement.

Rated 82/100 - High Distinction in Consumer Psychology and Behavior course.